Why we do what we do!

Sergio DeSoto has been in the creative industry for 20 years. He built a patented software system using photography on a commercial scale but never ventured off that platform. That is until he had a life changing event. In 2014 Sergio experienced a brain tumor. This event changed his perspective on life. 

Things changed for the better, Sergio felt a need to help people and make his life mean something. This included using a camera to capture things that touched his soul. Homeless people were on the top of that list. He wanted to share their stories and help. Thus the creation of this project coupled with YHOH an Arizona 501c3. All proceeds from his photography efforts go directly to helping the less fortunate.

Happy Clients
Team Members
Cups of Coffee